- Loss of Traffic
The above websites are SEO optimized for search queries related to Jet Airways. No doubt they are ranked well, hence receive significantly higher traffic – which originally should have been received by Jet Airways website by default (in event this websites were absent).
These websites are so well optimized that they might be taking about around 20%-30% (or more) of traffic that was meant for Jet Airways itself.
- Loss of Revenue
Loss of traffic also means loss of revenue! No further explanation here.
- Paying from its Pocket!
Many of these websites are running affiliate tracking codes (mostly for Jet Airways itself) – which means indirectly Jet Airways is paying affiliate commissions for this diverted traffic originally meant for them. Are such affiliate cookies kept live for a longer period (say 30 days)? Imagine the loss of revenue.
- Loss of Brand Value
Frequent internet users directly reach destination websites, unsure how a normal internet consumer will react to this or if loss of brand value can be attributed. I landed on one of such websites today – first reaction – “What happened to Jet Airways website today?”
Naukri & Monster, I respect both – as a service and as a product.
They both must have (and continue to) contributed to careers of many people in India. Awesome products – though I always wished their search worked better. This post is not about search – but how even big and highly used products overlook simple usability and product management basics.
Have noticed this repeatedly and wondered – why do both (Naukri & Monster) provide option to users for selecting login credentials between username & email address? Isn’t it really simple to decipher on-the-fly if the details entered by user is/is-not a email address – a email address will always contain “@” sign or a “.com” or some domain suffix?
Other critical mistakes –
- Naukri – Homepage just missed out in labeling and pointing out the Password text-box completely. Although, it is a web standard that after Login text-box the next logical text-box is for Password; Don’t recollect seeing any other website which has taken this assumption for granted.
- Monster – Why not provide users options to login from its homepage itself rather than taking them to different page to login. It is consumer service, or is Monster not expecting frequent repeat usage.